SearchBlog
by Laurie Sullivan, Staff Writer
Verizon and AOL will combine data with Yahoo to gain more insight into a variety of topics, from app downloads to over-the-top services, the delivery of apps and services over … Read the whole story
by Laurie Sullivan
The new AdMob was built based on what Google calls Material Design, a new suite of tools and open-source projects intended to make product … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
As of this week, Android is now active on more than two billion devices, Google CEO Sundar Pichai announced on Wednesday. "This is all … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Ad company Turn was met with a skeptical reception today in court, where the company argued that wireless users don't have the right to … Read the whole story
COMMENTARY
by Rebecca Kaplan, Columnist
In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how … Read the whole story
-
by Philip Rosenstein
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story