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Verizon and AOL will combine data with Yahoo to gain more insight into a variety of topics, from app downloads to over-the-top services, the delivery of apps and services over … Read the whole story
The new AdMob was built based on what Google calls Material Design, a new suite of tools and open-source projects intended to make product … Read the whole story
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On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a … Read the whole story
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As of this week, Android is now active on more than two billion devices, Google CEO Sundar Pichai announced on Wednesday. "This is all … Read the whole story
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Ad company Turn was met with a skeptical reception today in court, where the company argued that wireless users don't have the right to … Read the whole story
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In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how … Read the whole story
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
