Search & Performance Marketing Daily
Wednesday, May 24, 2017
  • Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says

    Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops ... Read the whole story

  • Apple, Google Lead Forbes Most Valuable Brands List For 2017

    Apple's brand value rose 10% during the past year and represents 21% of the company's recent market value of $806 billion, but Amazon and ... Read the whole story

  • Programmatic's Impact On Agency Compensation Model

    Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use ... Read the whole story

  • Comcast's Net Neutrality Promises Spark Skepticism

    The Internet Association is publicly asking Comcast why it's fighting to roll back the net neutrality rules if it doesn't plan to block, slow ... Read the whole story

  • Goodbye To All That

    I'd like to summarize what I have learned over the past year, and process it through my experience covering media - and actually participating ... Read the whole story

  • Inclusive Advertising In A Mobile-first World

    According to the Center for the Study of Women in Film and Television, female film protagonists reached an all-time high in 2016. Films like ... Read the whole story

  • Facebook Works To Pop Filter Bubbles

    To combat the "filter bubble" phenomenon, Facebook is going in the opposite direction, at least in its Trending results. It will now allow users ... Read the whole story

  • Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1

    The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's ... Read the whole story