Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers can now target individual consumers in Google search queries even when they don't have the correct email address in their customer database using Google Customer Match and a LiveRamp … Read the whole story
by Laurie Sullivan
Google spent nearly $350 million to advertising its products and services in 2016, whereas rival Microsoft spent about $746 million, per Kantar Media. Read the whole story
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by Laurie Sullivan
Paid-search advertising for desktop fell 34.4% to take 24.5%, or $17.8 billion, of the total U.S. Internet advertising revenue in 2016. Read the whole story
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by Tobi Elkin
Continuing its efforts to promote itself as privacy-friendly, Apple made an announcement this week that its Safari browser will block autoplay video ads and … Read the whole story
COMMENTARY
by Dave Schwartz, Op-Ed Contributor
It's vital to stop thinking only like a brick-and-mortar retailer and combine the best of online and offline experiences. Google Shopping helps to reduce … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
One in five are blocking ads, but growth is slowing as the predicted display Armageddon now seems unlikely. Read the whole story
COMMENTARY
by Craig Benner
One of the biggest challenges for advertisers today is figuring out how to reach consumers across their multiple devices, from smartphones to tablets to … Read the whole story