Search & Performance Insider
Could the very public stance that some companies are taking on political issues have a major influence not only on the brand's advertising strategy, but also upon the buying strength … Read the whole story
Search will support the connection between machines as "things will now outnumber our personal devices," said Thomas Barnett, director of service providing marketing and … Read the whole story
"We need to move from thinking about media channels to audiences, and reaching those audiences regardless of the channel," said Doug Ray, Dentsu Aegis … Read the whole story
Higher-than-expected Internet advertising business in 2017 will more than compensate for TV ad declines -- including all platforms, broadcast, cable, and TV stations. Gains … Read the whole story
Programmatic marketplace OpenX said it will become a beta partner of Google's for Exchange Bidding, formerly called EBDA. OpenX said its publisher partners can … Read the whole story
Facebook is pressing a judge to dismiss claims by marketers who are suing the company over inflated video metrics. Read the whole story
KBS Albion and start-up Ada Health have released an artificial intelligence (AI) engine and app to provide health assessments in response to real-time patient … Read the whole story
