Search & Performance Insider
Findings from research released this week confirm that marketers can no longer rely solely on general search and content optimization strategies to help content rank higher on Google. As machine … Read the whole story
The Google AMP and Facebook Instant Articles format were compared to determine the impact on consumer engagement and whether page-load times positively impact readership … Read the whole story
The Microsoft Xbox game "Halo Wars 2" used a 6-second bumper ad running on YouTube created by 215McCANN to catch the attention of gamers … Read the whole story
Search engines and browsers have begun to transform into utilities. The latest move by Microsoft turns its personal assistant Cortana into a shopping guide … Read the whole story
Google said it has moved beyond a closed beta of its entry into header bidding. The company has added more than 100 publishers to … Read the whole story
New ARF CEO and President Scott McDonald provided a sneak preview of what's hot, including some fever points around TV vs. digital, ad fraud … Read the whole story
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An automated bidding strategy within Google AdWords, Enhanced CPC considers an array of information, including device, browser, location and time of day, to adjust … Read the whole story
- COMMENTARY
One can't help feeling that Google is creating an illusion of transparency (neutrality) in measurement and another hook into controlling the digital ecosystem. Read the whole story
