Lookalike Audiences in Facebook gives marketers the ability to reach potential new consumers that are likely to become their highest-spending customers. Now marketers can … Read the whole story

Merkle confirmed it has seen a shift for first-page and top-of-page minimum bid estimates after Google said it would make adjustments to its ad … Read the whole story

As part of the transaction with Alphabet, SoftBank has also agreed to acquire Japanese bipedal robotics company Schaft. Read the whole story

The Data & Marketing Association (DMA) has forged a closer partnership with MetaX to introduce an emerging technology meant to stop online ad fraud … Read the whole story

There are five elements that repeatedly surface when consumers contribute -- accurately or not -- to the Web-based reputation of local businesses, and a … Read the whole story

Adsquare on Monday said it launched new audience segments -- specifically, Nielsen's Digital Ad Ratings Optimized Segments, an aggregation of first- and third-party data … Read the whole story

Though it's possible that the pendulum will shift back to the days of fake news and unsafe brand placements, it's unlikely. The mood among … Read the whole story

After a stock selloff on Friday, tech companies -- including new digital media companies -- continued their sharp declines on Monday. So-called FANG stocks … Read the whole story