Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Location3 President Alex Porter offers advice about the upsides and downsides of beacon technology, as well as what can be done to improve it. Read the whole story
by Laurie Sullivan
Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on … Read the whole story
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by Laurie Sullivan
More than 60 million monthly visitors to the site or its apps are more likely to make a purchase after searching for a product … Read the whole story
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by Laurie Sullivan
Marketing technology company Adaptly this week will announce the appointment of Lisa Cucinotta to VP of accounts to lead the East Coast client strategy … Read the whole story
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by Gavin O'Malley
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. Read the whole story
COMMENTARY
by Miriam Ellis, Op-Ed Contributor
Part II of this column describes the last two of five elements that repeatedly surface when consumers contribute to the Web-based reputation of local … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straight out of school. "I built a few consulting companies using my skills … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
If live streams like the Comey hearing are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. … Read the whole story