Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Amazon Music, OUTFRONT Media, and Rapport on Wednesday unveiled a 79-foot-tall Amazon Echo replica in New York City's Times Square -- part of Amazon Music's advertising campaign, "Music Unites." Read the whole story
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by Laurie Sullivan
Consumers favor brands that are willing to invest in the technology to deliver connected and personal customer experiences. Many of them invest in tech … Read the whole story
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by Laurie Sullivan
User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its … Read the whole story
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by Laurie Sullivan
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry's strongest quarter on record, which … Read the whole story
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by Philip Rosenstein
Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global … Read the whole story
by Gavin O'Malley
Some 63% of smartphone users operate their devices at least one every 30 minutes. More startling still, 22% of users now check out their … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Why waste time with content when it's the hardest way to build an email list? Here's why: It's still rated as effective. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Deeply risk-averse by nature, marketers and brand managers have long taken it for granted that allowing their advertising to appear next to offensive or … Read the whole story