Consumers favor brands that are willing to invest in the technology to deliver connected and personal customer experiences. Many of them invest in tech … Read the whole story

User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its … Read the whole story

The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry's strongest quarter on record, which … Read the whole story

Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global … Read the whole story

Why waste time with content when it's the hardest way to build an email list? Here's why: It's still rated as effective. Read the whole story

Deeply risk-averse by nature, marketers and brand managers have long taken it for granted that allowing their advertising to appear next to offensive or … Read the whole story