Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers are not preparing for a world where mobile, voice and local search, and the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates … Read the whole story
by Laurie Sullivan
The ad campaign uses IBM Watson Ads to introduce the Prius Prime, a new plug-in hybrid model that went on sale earlier this year. … Read the whole story
by Laurie Sullivan
Kantar Media's profile shows that ad blockers are more likely to be male, less concerned about following rules, and heavily reliant on the Internet … Read the whole story
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by Laurie Sullivan
Facebook and Deloitte Digital released findings from a study showing that marketing organizations are not yet operating as digital businesses. Companies are "doing" digital, … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau's Tech Lab has released a standard on header bidding technology for public comment, which aims to create requirements to support … Read the whole story
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by Philip Rosenstein
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The tech giants come in for a lot of criticism, but filtering out the bad ads and letting the good ones through deserves huge … Read the whole story
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by Tobi Elkin
DataXu and Placed, a provider of location-based attribution services, on Thursday said they have partnered on a solution enabling DataXu's brand and agency customers … Read the whole story