Marketers are not preparing for a world where mobile, voice and local search, and the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates … Read the whole story
The ad campaign uses IBM Watson Ads to introduce the Prius Prime, a new plug-in hybrid model that went on sale earlier this year. … Read the whole story
Kantar Media's profile shows that ad blockers are more likely to be male, less concerned about following rules, and heavily reliant on the Internet … Read the whole story
Facebook and Deloitte Digital released findings from a study showing that marketing organizations are not yet operating as digital businesses. Companies are "doing" digital, … Read the whole story
The Interactive Advertising Bureau's Tech Lab has released a standard on header bidding technology for public comment, which aims to create requirements to support … Read the whole story
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds … Read the whole story
The tech giants come in for a lot of criticism, but filtering out the bad ads and letting the good ones through deserves huge … Read the whole story
DataXu and Placed, a provider of location-based attribution services, on Thursday said they have partnered on a solution enabling DataXu's brand and agency customers … Read the whole story