Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The patent, initially filed in 2012, describes a "physical store online shopping control," which provides a method to stop people from gaining competitive information about products and services at
another … Read the whole story
by Laurie Sullivan
Amazon has agreed to acquire Whole Foods market for a whopping $13.7 billion, giving the online retailer a solid presence in grocery brick-and-mortar stores. … Read the whole story
-
by Laurie Sullivan
The partnerships combine consumer survey responses with first-, second- and third-party data in a partner DMP. Prior to the partnerships, Survata used data gained … Read the whole story
by Gavin O'Malley
To more effectively monitor its network, Facebook is increasingly relying on artificial intelligence to identify threats the moment they appear. Specific AI-aided techniques include … Read the whole story
by Chase Martin
As virtual reality and artificial intelligence make their way into the travel industry, consumers may not be fully on board. Most adults prefer traditional … Read the whole story
-
by Steve McClellan
That's according to a new survey from the Publicis Media agency, which found marketers in 10 of 12 business categories expect some growth this … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Despite Apple's ability to turn phones into gold, its foray into the smart speaker market dominated by Amazon is facing much more of an … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers are using email. But only half have deployed AI, a Salesforce survey shows. Read the whole story