Performance Marketing Insider
by Laurie Sullivan, Staff Writer
With deep pockets, Facebook has begun to fund the creation of video series. The Hollywood Reporter reported last week that Facebook closed a deal for reality competition series Last State … Read the whole story
by Laurie Sullivan
On Sunday Kent Walker, general counsel for Google, outlined four steps that are underway to fight a host of radical actions that occur online. Read the whole story
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by Laurie Sullivan
Adobe on Monday announced the launch of Adobe Advertising Cloud TV to automate data-driven planning and buying of television advertising. One feature of the … Read the whole story
by Larissa Faw
At a Cannes session today, Fortune's Adam Lashinsky, Isobar's Jean Lin and Tencent's Wei Liu discussed how AI and machine learning are set to … Read the whole story
by Joe Mandese
Josh Engroff is leaving MDC Partners' The Media Kitchen and MDC Ventures to take on a new role in the burgeoning marketing AI marketplace. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through … Read the whole story
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by Wendy Davis
A California lawmaker has unveiled a bill that would require broadband providers to obtain opt-in consent before drawing on Web-browsing history for online behavioral … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered key … Read the whole story
COMMENTARY
by Joe Mandese
The Cannes Festival of Creativity got off on an ethical note this morning by asking some questions that go well beyond brand marketing and … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creatives … Read the whole story