With deep pockets, Facebook has begun to fund the creation of video series. The Hollywood Reporter reported last week that Facebook closed a deal for reality competition series Last State … Read the whole story
On Sunday Kent Walker, general counsel for Google, outlined four steps that are underway to fight a host of radical actions that occur online. Read the whole story
Adobe on Monday announced the launch of Adobe Advertising Cloud TV to automate data-driven planning and buying of television advertising. One feature of the … Read the whole story
At a Cannes session today, Fortune's Adam Lashinsky, Isobar's Jean Lin and Tencent's Wei Liu discussed how AI and machine learning are set to … Read the whole story
Josh Engroff is leaving MDC Partners' The Media Kitchen and MDC Ventures to take on a new role in the burgeoning marketing AI marketplace. … Read the whole story
Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through … Read the whole story
A California lawmaker has unveiled a bill that would require broadband providers to obtain opt-in consent before drawing on Web-browsing history for online behavioral … Read the whole story
In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered key … Read the whole story
The Cannes Festival of Creativity got off on an ethical note this morning by asking some questions that go well beyond brand marketing and … Read the whole story
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creatives … Read the whole story