Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Most of the objectives of marketers to optimize sites and content have little influence on revenue, according to research released Wednesday. Ecommerce businesses could add as much as 6% to … Read the whole story
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by Wendy Davis
Touting itself as privacy-friendly, Mozilla has launched an Android version of its Firefox Focus mobile browsing app, which blocks third-party ad trackers by default. Read the whole story
COMMENTARY
by Amy Livingstone, Op-Ed Contributor
Digital interactions are growing exponentially, but not at the expense of voice engagement. Savvy marketing and customer service professionals are balancing their strategies and … Read the whole story
by Larissa Faw
"If you don't have your ad viewed, you are dead," Weed told a Cannes audience on Wednesday. He wants advertisers to "join up the … Read the whole story
by Wayne Friedman
National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added … Read the whole story
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by Ray Schultz
Marketers see artificial intelligence as the wave of the future. But few are using it to drive content, a survey shows. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Parliament was opened today with a warning shot across the bows of the tech and social giants. A tougher regime awaits. Read the whole story
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by Tobi Elkin
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured … Read the whole story
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by Tobi Elkin
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Email marketing has an ROI four times higher than social and paid search because transactional emails get an eightfold boosts in opens. Read the whole story