Search & Performance Insider
Most of the objectives of marketers to optimize sites and content have little influence on revenue, according to research released Wednesday. Ecommerce businesses could add as much as 6% to … Read the whole story
Touting itself as privacy-friendly, Mozilla has launched an Android version of its Firefox Focus mobile browsing app, which blocks third-party ad trackers by default. Read the whole story
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Digital interactions are growing exponentially, but not at the expense of voice engagement. Savvy marketing and customer service professionals are balancing their strategies and … Read the whole story
"If you don't have your ad viewed, you are dead," Weed told a Cannes audience on Wednesday. He wants advertisers to "join up the … Read the whole story
National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added … Read the whole story
Marketers see artificial intelligence as the wave of the future. But few are using it to drive content, a survey shows. Read the whole story
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Parliament was opened today with a warning shot across the bows of the tech and social giants. A tougher regime awaits. Read the whole story
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured … Read the whole story
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by … Read the whole story
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Email marketing has an ROI four times higher than social and paid search because transactional emails get an eightfold boosts in opens. Read the whole story
