Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The message "You put the 'Y-O-U' in YouTube" in the opening performance carried the weight of an industry moving to live streaming content online to supplant television. Read the whole story
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by Laurie Sullivan
Jennifer Slegg, The SEM Post founder, reports that this Google test is a way to get information for Maps in organic search results after … Read the whole story
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by Laurie Sullivan
The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a … Read the whole story
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by Laurie Sullivan
Integration of organic, local and paid-search strategies increases click-share percentages, a recent study finds. Read the whole story
COMMENTARY
by Martin Kratky-Katz, Op-Ed Contributor
This month, Google said it would add an ad blocker to Chrome early next year and add services for publishers and advertisers to support … Read the whole story
by Wayne Friedman
Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Snap just announced a two-year content-development deal with Time Warner, yet analysts say it's less about awesome content for the "camera company" and more … Read the whole story
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by Philip Rosenstein
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech … Read the whole story