The message "You put the 'Y-O-U' in YouTube" in the opening performance carried the weight of an industry moving to live streaming content online to supplant television. Read the whole story
Jennifer Slegg, The SEM Post founder, reports that this Google test is a way to get information for Maps in organic search results after … Read the whole story
The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a … Read the whole story
Integration of organic, local and paid-search strategies increases click-share percentages, a recent study finds. Read the whole story
This month, Google said it would add an ad blocker to Chrome early next year and add services for publishers and advertisers to support … Read the whole story
Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices. Read the whole story
Snap just announced a two-year content-development deal with Time Warner, yet analysts say it's less about awesome content for the "camera company" and more … Read the whole story
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech … Read the whole story