Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The cyberattacks on WPP should serve as a wake-up call to the advertising industry and its executives who thought data and information about brands were not what cyber wars are … Read the whole story
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by Laurie Sullivan
The key words in the injunction, "anywhere in the world," could establish a foreshadowing of things to come. Read the whole story
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by Laurie Sullivan
The platform uses machine learning applied to voice data and parses syntax in a sentence to determine intent and the parameter. It also can … Read the whole story
by Laurie Sullivan
The ad format focuses on native and mobile VR to determine what they might look like, and is an experimental project at Area 120, … Read the whole story
by Joe Mandese
IPG Mediabrands' Reprise unit has created a new senior search marketing role to oversee search performance for the Johnson & Johnson brand and has … Read the whole story
by Philip Rosenstein
Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president. Scott Neslund will be … Read the whole story
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by Tobi Elkin
A new global report finds that media quality or the lack thereof is having a significant impact on digital media spend. The research, undertaken … Read the whole story
COMMENTARY
by Richie Hyden, Op-Ed Contributor
AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors. In … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Google Home and Amazon's Alexa devices are seeing strong sales online, with Google raking in the cash. Online sales of the devices combined are … Read the whole story
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by Thom Forbes
The Amazon Echo Show is officially launching today for $230 with all of the features that its cheaper Alexa-driven devices have plus a 7-inch … Read the whole story