The cyberattacks on WPP should serve as a wake-up call to the advertising industry and its executives who thought data and information about brands were not what cyber wars are … Read the whole story
The key words in the injunction, "anywhere in the world," could establish a foreshadowing of things to come. Read the whole story
The platform uses machine learning applied to voice data and parses syntax in a sentence to determine intent and the parameter. It also can … Read the whole story
The ad format focuses on native and mobile VR to determine what they might look like, and is an experimental project at Area 120, … Read the whole story
IPG Mediabrands' Reprise unit has created a new senior search marketing role to oversee search performance for the Johnson & Johnson brand and has … Read the whole story
Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president. Scott Neslund will be … Read the whole story
A new global report finds that media quality or the lack thereof is having a significant impact on digital media spend. The research, undertaken … Read the whole story
AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors. In … Read the whole story
Google Home and Amazon's Alexa devices are seeing strong sales online, with Google raking in the cash. Online sales of the devices combined are … Read the whole story
The Amazon Echo Show is officially launching today for $230 with all of the features that its cheaper Alexa-driven devices have plus a 7-inch … Read the whole story