Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The backyard project of Ofer Dekel, principal researcher in the Machine Learning and Optimization group at Microsoft's research lab, fits within Microsoft's latest paradigm shift into intelligent
systems and technology … Read the whole story
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by Laurie Sullivan
High-frequency bidding refers to the number of times that marketers can adjust and optimize bids. The new feature automatically adjusts search term bids up … Read the whole story
by Laurie Sullivan
A unique feature of Smartly.io's hiring strategy is to employ salespeople who can write digital code to build on the company's platform and coders … Read the whole story
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by Laurie Sullivan
The first set of metrics is intended to inform interactions with ads such as landing page views, breakdowns of pre-impression activity, and interactions with … Read the whole story
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by Wendy Davis
A federal judge has refused to authorize Google to immediately appeal his ruling in a battle over whether the company's facial recognition technology violates … Read the whole story
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by Wendy Davis
The settlement "provides millions of dollars to the attorneys, and zero dollars to the class," activist Theodore Frank argues in new court papers. Read the whole story