Performance Marketing Insider
by Laurie Sullivan, Staff Writer
LendingTree is stepping up its advertising and marketing efforts to take a larger chunk of the online lending market, as the business category continues to consolidate. Wilson will oversee
LendingTree's … Read the whole story
by Laurie Sullivan
A campaign is now underway to announce the integration of AOL, AOL One, BrightRoll, Tumblr, Yahoo and others to agency partners and their brand … Read the whole story
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by Laurie Sullivan
Some 71% of retail searches begin on a search engine and not on Amazon, per Microsoft. "Search is like a billboard," said Christi Olson, … Read the whole story
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by Laurie Sullivan
Google has launched a research initiative to help humans better understand artificial intelligence (AI), as search continues to rely heavily on machine learning and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Interactive advertising based on real data that personalizes the message can typically keep the interest of consumers longer because they become part of the … Read the whole story
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by Wendy Davis
Officials in 11 states are asking an appellate court to scrap Google's $5.5 million settlement of a class-action stemming from allegations that it circumvented … Read the whole story
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by Wendy Davis
A trade group representing many of the country's biggest newspapers is lobbying to revise antitrust laws in order to allow publishers to join forces … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, with 9% of advertising and marketing … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
Many have speculated as to how Hispanic online search behavior differs or is similar to that of non-Hispanic Whites. Numerous studies have been conducted … Read the whole story