Performance Marketing Insider
Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed … Read the whole story
Until brands can determine how to get people to type a website address direct into a URL, they will remain dependent on search engine … Read the whole story
About 67% of the CMOs participating in the study released Tuesday rank digital advertising as the most important piece of their marketing mix, and … Read the whole story
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Change is in the air as Amazon and Whole Foods unite to position themselves as disruptors in the grocery space. Read the whole story
While Google has been busy trying to address the brand-safety issues concerning YouTube that surfaced earlier this year -- and holding marketers' hands in … Read the whole story
California privacy bill "would treat a person's medical history in the same way as information about her pizza topping preferences," the ANA argues in … Read the whole story
In addition to Campbell's Kitchen and Food Network, food-related skills that have been updated with visuals include Allrecipes, OpenTable, Starbucks and Nutritionix. Read the whole story
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As hotels and airlines look to renegotiate their contracts with online travel agencies (OTA), they may want to take a closer look at how … Read the whole story
- COMMENTARY
Sir Martin Sorrell must feel like he's trying to hold water in his bare hands. First, the normally bullish European investment bank Exane BNP … Read the whole story
