Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid … Read the whole story
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by Laurie Sullivan
Radio continues to go through a transformation that will put the medium back in vogue. A move toward streaming radio on smartphones will likely … Read the whole story
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by Laurie Sullivan
Amazon Prime Day demonstrated that voice commerce will become common place if the marketplace gets its way. The Echo Dot and the Amazon Echo … Read the whole story
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by Wendy Davis
YouTube's new ad policies, aimed at making the service safe for brands, resulted in a massive revenue drop for the popular video channel Zombie … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn. While Apple's Siri is still the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story