Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google claims that more than 1.5 billion AMP pages have been published and more than 100 analytics, ad tech and content management system providers support the format. Read the whole story
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by Laurie Sullivan
BitClave proposes a system in which intermediaries are eliminated and interactions are facilitated by the network itself. Blockchain startup founder Alex Bessonov, who led … Read the whole story
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by Laurie Sullivan
Facebook recently announced it will start serving ads inside Marketplace in the United States, but the opportunities for search advertisers are still a ways … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mac Delaney, head of programmatic at Merkle, recently completed his "tour of duty" -- from January to April -- in Los Angeles, creating an … Read the whole story
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by Philip Rosenstein
Rubicon Project announced on Monday it was acquiring programmatic advertising technology firm nToggle, in a bid to integrate technology that "will help help us … Read the whole story
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by Richard Whitman, Columnist
Well it looks like not everyone was thrilled with the recent announcement that WPP was merging its Wunderman and Possible operations. Read the whole story