Performance Marketing Insider
Google, Bing and Yahoo have been pushing more advertising spots per keyword through their platforms to meet ad delivery requests for under-served paid-search and product listing ads. Segmented search marketing … Read the whole story
Google on Wednesday began rolling out a news feed that personalizes a stream of articles, videos and other content in its search app for … Read the whole story
Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from search to social in … Read the whole story
France's privacy regulators have asked Europe's highest court to decide whether the so-called "right to be forgotten" requires Google to censor its search results … Read the whole story
Google's Glass is back and this time the device has a defined target market backed with multiple business case studies. For the last two … Read the whole story
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I'm beginning to wonder, as Google, Bing and others build platforms that teach humans how to team them. We're at OMMA LA today to … Read the whole story
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About 74% of marketers still struggle with the return on investment from influencer marketing because it's difficult to define a strategy, said Maria Sipka, … Read the whole story
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Think that salespeople are immune to disruption? Think again. Read the whole story
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The privilege is having access to consumer data. Consumers love this network of brands that make up TechStyle Fashion Group so much that they … Read the whole story
