Performance Marketing Insider
by Laurie Sullivan, Staff Writer
If anyone asks why you don't invest more of your search budget in Bing, here are a few talking points from Microsoft's earnings call on Thursday to get the conversation … Read the whole story
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by Laurie Sullivan
After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list … Read the whole story
by Laurie Sullivan
Google has been trying to gauge the number of fraudulent ads that run across the advertising ecosystem and, along with a few media companies, … Read the whole story
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by Laurie Sullivan
Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. Brands must work with people who are passionate about their products. Authenticity, … Read the whole story
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by Wendy Davis
Contact lens retailers National Vision and Arlington Contact Lens have agreed to settle a class-action lawsuit stemming from allegations regarding search ads. Read the whole story
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by Gavin O'Malley
Microsoft credited innovation across its cloud platforms with driving strong quarterly results. Excluding traffic acquisition costs, search ad revenue was up 10% during the … Read the whole story
COMMENTARY
by Pat Stroh, Op-Ed Contributor
Conventional analytics techniques can deepen that personalization by incorporating more inputs into the content, channels and timing of marketing contacts. Read the whole story