If anyone asks why you don't invest more of your search budget in Bing, here are a few talking points from Microsoft's earnings call on Thursday to get the conversation … Read the whole story
After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list … Read the whole story
Google has been trying to gauge the number of fraudulent ads that run across the advertising ecosystem and, along with a few media companies, … Read the whole story
Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. Brands must work with people who are passionate about their products. Authenticity, … Read the whole story
Contact lens retailers National Vision and Arlington Contact Lens have agreed to settle a class-action lawsuit stemming from allegations regarding search ads. Read the whole story
Microsoft credited innovation across its cloud platforms with driving strong quarterly results. Excluding traffic acquisition costs, search ad revenue was up 10% during the … Read the whole story
Conventional analytics techniques can deepen that personalization by incorporating more inputs into the content, channels and timing of marketing contacts. Read the whole story