Performance Marketing Insider
by Laurie Sullivan, Staff Writer
With nearby searches for gasoline stations as its business model, GasBuddy is testing a feature in its mobile app that would allow consumer products goods companies to message consumers at … Read the whole story
by Laurie Sullivan
Consumers are less satisfied with search engines in 2017 compared with past years. Those searching and using the web find the amount of advertising … Read the whole story
by Larissa Faw
This means the WPP-owned agency can develop 'Actions' for clients, the term given to apps on the Google Assistant. The approval process is similar … Read the whole story
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by Wendy Davis
"Google has been forbidden by a Canadian court from exercising its First Amendment rights," the company says. Read the whole story
COMMENTARY
by John Cosley, Op-Ed Contributor
Consumers searching for answers that may be posted on sources not available to search engines often turn to phone or email. The repetitive nature … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Inbound calling drives higher conversion and retention rates. But you need email to make it work. Read the whole story