Performance Marketing Insider
With nearby searches for gasoline stations as its business model, GasBuddy is testing a feature in its mobile app that would allow consumer products goods companies to message consumers at … Read the whole story
Consumers are less satisfied with search engines in 2017 compared with past years. Those searching and using the web find the amount of advertising … Read the whole story
This means the WPP-owned agency can develop 'Actions' for clients, the term given to apps on the Google Assistant. The approval process is similar … Read the whole story
"Google has been forbidden by a Canadian court from exercising its First Amendment rights," the company says. Read the whole story
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Consumers searching for answers that may be posted on sources not available to search engines often turn to phone or email. The repetitive nature … Read the whole story
- COMMENTARY
Inbound calling drives higher conversion and retention rates. But you need email to make it work. Read the whole story
