The Electronic Privacy Information Center filed a complaint asking the Federal Trade Commission to review the algorithm in Google AdWords that ties consumer online … Read the whole story

AdGooroo estimates Netflix's organic clicks in January to have an equivalent paid-search value of $18.3 million. Read the whole story

Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they … Read the whole story

In order to remain relevant, businesses must begin to incorporate artificial intelligence as an extension to their digital marketing processes. Read the whole story

The app aims to answer the question "what do customers want?" with data accessible through a mobile research tool. Read the whole story

Brands targeting Millennials: create a not-to-be missed experience and Millennials will come, post heavily online and become massive brand loyalists. Read the whole story

While Amazon is counting its money from its third annual Amazon Prime Day - the e-commerce giant's midsummer event generated an estimated $1 billion … Read the whole story

Increased emphasis on mobile and product-focused ads drove spending growth in both social (40%) and paid search (10%) year-over-year (YoY). And Social, Mobile ad … Read the whole story