Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The next generation of Nearby Connections uses WiFi, Bluetooth LE and Classic Bluetooth to discover and establish nearby connections, giving machines the ability to communicate with things near them
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by Laurie Sullivan
A report released Tuesday implies that during the past six years, the effectiveness of paid-search and online video marketing fell at a slightly faster … Read the whole story
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by Laurie Sullivan
Ads can now be served against searches that originate from the home feed. With more searches on Pinterest and nearly 85% of searches on … Read the whole story
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by Laurie Sullivan
After building and optimizing an algorithm to better serve ads across its native network, CEO Rupert Hodson says Dianomi will add 15 publishers to … Read the whole story
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by Tobi Elkin
It's no secret that Google plans to offer a built-in ad-blocking feature in its Chrome browser -- a feature that will appear next year. … Read the whole story