Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Hitwise analyzed data from top retail websites to determine behavioral traits, gender gaps, and rank the top 10 most-visited websites in the Pets & Animals industry as of May 2017. Read the whole story
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by Laurie Sullivan
In a world where Google, Amazon, Apple, and Facebook set consumer expectations for online and offline experiences, lesser-known companies struggle to keep up with … Read the whole story
by Laurie Sullivan
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples' location -- … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
At last month's OMMA Los Angeles, a panel of executives who know a thing or two about the relationship between technology and marketing sat … Read the whole story
by Joe Mandese
Brian Lesser, a tech-savvy media exec who rose to CEO of North America for WPP's GroupM unit, is leaving to become CEO of a … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It's the age of machine learning, they say. Thanks to algorithms, we can finally eliminate bias. There was no subconscious prejudice -- the decision … Read the whole story