Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Lyft partnered with Taco Bell to offer riders stops at the fast-food eatery, and PlaceIQ used its LandMark location data technology to analyze the effect of the promotion on boosting … Read the whole story
COMMENTARY
by Stephen Kraus, Op-Ed Contributor
Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. … Read the whole story
COMMENTARY
by Pat Stroh, Op-Ed Contributor
Conventional analytics in many cases are far more useful when dealing with relatively small, slow moving, and structured (simple) data sources. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
White supremacist sites have been cut off by web hosting and email vendors. But what happens now? Read the whole story
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by Wendy Davis
A federal judge has rejected AT&T's challenge to a Louisville, Kentucky law aimed at making it easier for Google to launch Gigabit fiber service … Read the whole story