Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers can no longer rely solely on general search and content optimization strategies to rank content higher on Google, research confirms. As machine learning gets smarter, it changes the
requirements. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, MediaPost's Laurie Sullivan warned us that the future of analytical number crunchers is not particularly rosy in the world of marketing. With … Read the whole story
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by Wendy Davis
A proposed privacy bill in California that could limit broadband providers' ability to engage in online behavioral advertising "threatens to seriously disrupt Internet advertising," … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Ideally, all parties in the digital-media supply chain intend to deliver positive outcomes at the fairest, totally transparent price. Read the whole story