Marketers can no longer rely solely on general search and content optimization strategies to rank content higher on Google, research confirms. As machine learning gets smarter, it changes the requirements. Read the whole story
Last week, MediaPost's Laurie Sullivan warned us that the future of analytical number crunchers is not particularly rosy in the world of marketing. With … Read the whole story
A proposed privacy bill in California that could limit broadband providers' ability to engage in online behavioral advertising "threatens to seriously disrupt Internet advertising," … Read the whole story
Ideally, all parties in the digital-media supply chain intend to deliver positive outcomes at the fairest, totally transparent price. Read the whole story