Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers, according to the 87% who participated in a recent survey by Hanapin Marketing. Read the whole story
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by Thom Forbes
Walmart and Google are putting their best features forward to take on Amazon together in the voice-activated shopping area. Read the whole story
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by Wendy Davis
An appellate court has upheld Google's $8.5 million settlement of a lawsuit alleging that the company "leaked" data about search users by transmitting their … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google is working on an online news subscription service that will allow publishers to charge readers for content, rivaling a similar service already under … Read the whole story
COMMENTARY
by Roger Wu
The influencers we work with and hire need their content to be like a tollbooth on the customer's journey on the sales highway. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the recent State Of Online Retail Performance by Akamai, retail businesses today face enormous challenges in delivering the fast, reliable, 24x7 omnichannel … Read the whole story