Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Some 60% of consumers become less loyal to brands after poor website and app performance, a survey reveals, with more than 80% saying they would consider telling friends about their … Read the whole story
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by Laurie Sullivan
Google reportedly said it will begin issuing refunds to advertisers, but at a fraction of the cost of the ads served to invalid traffic. … Read the whole story
by Laurie Sullivan
"This will give you more control about which website is allowed to throw sound at you automatically," Francois Beaufort, Chromium evangelist at Google, wrote … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Another data war is emerging, centered on voice-activated conversation user interfaces that will drive data signals. This technology will have implications for strategies -- … Read the whole story
COMMENTARY
by James Bailey, Op-Ed Contributor
Companies, just like people, have to grow up. Read the whole story
by Gavin O'Malley
Continuing its crackdown on "fake news," Facebook will no longer let publishers advertise on its network if they are found to be spreading such … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time location data enhances marketers' ability to serve appropriate creative and messaging at … Read the whole story