Search & Performance Marketing Daily
Monday, August 28, 2017
  • Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards

    Google reportedly said it will begin issuing refunds to advertisers, but at a fraction of the cost of the ads served to invalid traffic. … Read the whole story

  • Google Chrome To Allow Users To Mute Video Ads

    "This will give you more control about which website is allowed to throw sound at you automatically," Francois Beaufort, Chromium evangelist at Google, wrote … Read the whole story

  • Amazon Gains Offline, Online Data Through Prime Memberships

    Another data war is emerging, centered on voice-activated conversation user interfaces that will drive data signals. This technology will have implications for strategies -- … Read the whole story

  • Google's Tight Rope: From Harmony To Dissent And Back Again

    Companies, just like people, have to grow up. Read the whole story

  • Facebook Refuses To Carry Ads From Fake News Sources

    Continuing its crackdown on "fake news," Facebook will no longer let publishers advertise on its network if they are found to be spreading such … Read the whole story

  • Where In The World Is Your Digital Consumer?

    From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time location data enhances marketers' ability to serve appropriate creative and messaging at … Read the whole story