Performance Marketing Insider
by Laurie Sullivan, Staff Writer
WordStream analyzed some of the most "super competitive" words running in Google AdWords and found that keywords for the category Business Services include Data Room or Network Security Monitoring,
demonstrating … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A recent report from Akamai indicates that users have little patience when it comes to making purchases on a mobile device. Here are just … Read the whole story
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by Tobi Elkin
As it looks to offer advertisers high-quality data from first- and third-party sources, mobile data exchange adsquare has launched the adsquare Data Alliance. The … Read the whole story
COMMENTARY
by Aaron Dubois, Columnist
Now is the time for marketers to put guardrails on VR - to protect the vehicle before we lose the keys. Read the whole story
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by Sara Guaglione
Quartz's daily news updates on the voice-controlled speaker Amazon Echo, called "Flash Briefings," will now be hosted by two robots. The bots, called Brian … Read the whole story
by Joe Mandese
Dentsu Aegis Network has named long-time WPP executive Rohan Philips global chief product officer of its iProspect unit. Philips, who most recently was vice … Read the whole story
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by Tobi Elkin
Media intelligence provider Meltwater has announced its acquisition of Algo, a real-time data analytics platform informed by machine learning. Financial terms of the deal … Read the whole story
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by Wendy Davis
Backtracking on a controversial practice, ride-hailing company Uber will no longer track users' physical whereabouts after they have been dropped off. Read the whole story