Will Google create a fund to cover the declining reputation of a brand that buys media against fraudulent web traffic? Liz Miller, SVP of marketing at the CMO Council, had … Read the whole story
With Google's AdWords update, two options become available in September: Optimize, which prioritizes the best-performing ads, and Rotate Indefinitely, which gives ads equal preference. Read the whole story
The extended partnership, announced Wednesday, enables the rival virtual assistants to converse with each other. They will support each other's actions by the end … Read the whole story
Google announced on Wednesday that its Assistant will soon become available through three third-party smart speakers, extending the reach of its search engine and … Read the whole story
The government wants data on visitors to a protest web site. Read the whole story
As Facebook plans its aggregation service, indirect traffic already outweighs direct traffic for UK newspapers. Read the whole story