Google is preparing to run tests in which its platform will create variations of a brand's existing AdWords ads and run them across its … Read the whole story

The Open Markets team created The Citizens Against Monopoly's website posts with its mission statement as protecting "liberty and democracy from gigantic corporate monopolies. … Read the whole story

Blessington brings years of experience to YouTube, working with some of the world's largest and well-known brands. With his departure, Karrelle Dixon moves into … Read the whole story

Yahoo can't shake a class-action lawsuit stemming from massive data breaches that affected at least one billion account holders, a judge ruled on Wednesday. Read the whole story

Drawbridge announced on Thursday a partnership with Retargetly, a DMP and data exchange focused on Hispanic audiences. The integration of Drawbridge's Connected Consumer Graph … Read the whole story

Twitter's MoPub said it has launched the MoPub SDK with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release … Read the whole story

"Rules that stop at the state line -- including rules for important concerns such as privacy -- don't work in today's interconnected world," Verizon … Read the whole story

Colin came home from his first day of second grade armed with a comprehensive list of supplies requested by his teacher. This year, he … Read the whole story

Understanding travel consumers and their purchasing process is certainly not a day at the beach for marketers. A travel consumer's journey is extremely complex … Read the whole story