Performance Marketing Insider
In China, Google is ramping up its presence, hiring engineers who specialize in AI as the country builds its own strategy for using AI to drive economic progress and growth. Read the whole story
Alphabet, Google's parent company, will form a new holding company intended to finalize the evolution of its reorganization as its subsidiaries move further away … Read the whole story
Developed in China, the search engine is aimed at helping brands understand how customers feel. Microsoft describes it as a way to process and … Read the whole story
Verizon Communications will feed data to its new advertising business collected from an opt-in rewards program that allows wireless subscribers to earn credits for … Read the whole story
Lucktastic, an increasingly popular entertainment app, created a campaign that would tap into the total solar eclipse in August to bring awareness to the … Read the whole story
The settlement calls for a three-year injunction that could affect Google's ability to send ads to people based on the content of their emails. Read the whole story
