Search & Performance Marketing Daily
Tuesday, September 5, 2017
  • Alphabet Forms XXVI Holdings, Distances Google From Other Bets

    Alphabet, Google's parent company, will form a new holding company intended to finalize the evolution of its reorganization as its subsidiaries move further away ... Read the whole story

  • Microsoft Patent For 'Opinion' Search Engine Surfaces

    Developed in China, the search engine is aimed at helping brands understand how customers feel. Microsoft describes it as a way to process and ... Read the whole story

  • Verizon To Feed Oath Data In New Rewards Program To Boost Advertising

    Verizon Communications will feed data to its new advertising business collected from an opt-in rewards program that allows wireless subscribers to earn credits for ... Read the whole story

  • Lucktastic Ties Total Solar Eclipse To Campaign, Sees Results Jump

    Lucktastic, an increasingly popular entertainment app, created a campaign that would tap into the total solar eclipse in August to bring awareness to the ... Read the whole story

  • Google's Settlement Over Gmail Scans Moves Forward

    The settlement calls for a three-year injunction that could affect Google's ability to send ads to people based on the content of their emails. Read the whole story