Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As Uber's new CEO, Dara Khosrowshahi, takes his place at the executive table, Uber engineers reveal how its machine-learning technology works. Michelangelo is designed to manage data, train, evaluate,
and … Read the whole story
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by Laurie Sullivan
This is the first year the company will take the show on the road in an effort to find those experts who have not … Read the whole story
by Laurie Sullivan
The LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser's ability to reach existing and potentially new consumers beyond the LinkedIn platform. … Read the whole story
by Joe Mandese
Barometric, which calls itself a provider of "cross-environment" tracking and attribution data, has been accredited by the Media Rating Council for its measurement of … Read the whole story
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by Larissa Faw
The "Job Search" creative plays off Godzilla with GCI version of the client's mascot breaking through an office building to rescue a female executive … Read the whole story
COMMENTARY
by Ryan Kanterman, Op-Ed Contributor
Digital signals have a place in measuring campaign effectiveness, but foot traffic delivers a new level of insight. Even as the industry moves to … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
To properly calculate return on digital media investment we must take into account two other words beginning with the letter I: intent and impressions. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The phrase "Don't listen to what I say - watch what I do" is quickly becoming obsolete, because we're experiencing a radical shift in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they … Read the whole story