Performance Marketing Insider
As Uber's new CEO, Dara Khosrowshahi, takes his place at the executive table, Uber engineers reveal how its machine-learning technology works. Michelangelo is designed to manage data, train, evaluate, and … Read the whole story
This is the first year the company will take the show on the road in an effort to find those experts who have not … Read the whole story
The LinkedIn Audience Network, announced Wednesday, is designed to increase an advertiser's ability to reach existing and potentially new consumers beyond the LinkedIn platform. … Read the whole story
Barometric, which calls itself a provider of "cross-environment" tracking and attribution data, has been accredited by the Media Rating Council for its measurement of … Read the whole story
The "Job Search" creative plays off Godzilla with GCI version of the client's mascot breaking through an office building to rescue a female executive … Read the whole story
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Digital signals have a place in measuring campaign effectiveness, but foot traffic delivers a new level of insight. Even as the industry moves to … Read the whole story
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To properly calculate return on digital media investment we must take into account two other words beginning with the letter I: intent and impressions. … Read the whole story
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The phrase "Don't listen to what I say - watch what I do" is quickly becoming obsolete, because we're experiencing a radical shift in … Read the whole story
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Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they … Read the whole story
