Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When a web page is not relevant to a query, it should not rank at the top, but the authors of a study on website ranking factors for search engines … Read the whole story
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by Laurie Sullivan
In a first, Lionsgate presented a multi-character animated streaming event on Facebook Live to debut the theatrical release of "My Little Pony: The Movie." … Read the whole story
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by Laurie Sullivan
The FCF program only works when clicking through from Google results in the search engine. The move is intended to help boost subscription rates, … Read the whole story
by Laurie Sullivan
An estimated 50,000 industry insiders will gather in New York for Advertising Week between Sept. 25 and Sept. 29. Meet the woman leading the … Read the whole story
by Joe Mandese
Ad technology developer Collective this morning released a new advertising management tool as part of its enterprise management system. The new tool, dubbed Multi-Platform … Read the whole story
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by Wendy Davis
Broadband providers and tech companies are stepping up their opposition to a California bill that would recreate the FCC's scrapped privacy rules. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
IAB Europe warns that the proposed ePrivacy Directive could halve the value of digital advertising in Europe. Read the whole story
COMMENTARY
by Alexandre Thomas, Op-Ed Contributor
There's no doubting the importance of artificial intelligence cementing itself in the zeitgeist. AI already has profoundly transformed the marketing landscape. Targeting will be … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even … Read the whole story