Search & Performance Marketing Daily
Wednesday, September 13, 2017
  • Apple, Lionsgate Bring Characters To Life With VR, Real-Time On Facebook Live

    In a first, Lionsgate presented a multi-character animated streaming event on Facebook Live to debut the theatrical release of "My Little Pony: The Movie." ... Read the whole story

  • Google Reportedly To End First Click Free On Publisher Sites

    The FCF program only works when clicking through from Google results in the search engine. The move is intended to help boost subscription rates, ... Read the whole story

  • Meet Mari Kim Novak, President Of Advertising Week

    An estimated 50,000 industry insiders will gather in New York for Advertising Week between Sept. 25 and Sept. 29. Meet the woman leading the ... Read the whole story

  • Collective Unveils New, 1-Step Multi-Platform Ad Management Tool

    Ad technology developer Collective this morning released a new advertising management tool as part of its enterprise management system. The new tool, dubbed Multi-Platform ... Read the whole story

  • California Broadband Privacy Bill Nears Vote

    Broadband providers and tech companies are stepping up their opposition to a California bill that would recreate the FCC's scrapped privacy rules. Read the whole story

  • Did The EU Just Break Digital Marketing?

    IAB Europe warns that the proposed ePrivacy Directive could halve the value of digital advertising in Europe. Read the whole story

  • Marketers Will Have To Seduce, Convince AI

    There's no doubting the importance of artificial intelligence cementing itself in the zeitgeist. AI already has profoundly transformed the marketing landscape. Targeting will be ... Read the whole story

  • Who's In Charge Here?

    Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even ... Read the whole story