Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The better the phone, the more consumers want it, and the easier it will become for advertisers to reach potential and existing customers through one of the most successful advertising … Read the whole story
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by Laurie Sullivan
Apple's new Safari 11 browser has prompted representatives from six major advertising trade associations to draft and release an open letter published Thursday outlining … Read the whole story
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by Laurie Sullivan
Yext said it is launching a feature called Knowledge Tags to help businesses make information on their websites more accessible to search engine crawlers, … Read the whole story
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by Laurie Sullivan
Every third advertiser belongs to the Internet and Telecom industry, based on 2 billion impressions of 2,000 major advertisers on the Google Display Network … Read the whole story
COMMENTARY
by Dmitry Dragilev, Op-Ed Contributor
Dollar Shave Club founder Michael Dubin turned a video for cheaper razors into a $1 billion company. Can YouTube do the same for B2B … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
They're called the "duopoly" of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend - and almost all of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Google experiences worldwide service disruptions. What does it mean for email marketers? Read the whole story