Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Fashion search engine Lyst has teamed up with Pinterest to predict what everyone will wear this Halloween. The report analyzes searches, pins and saves across a combined 180 million monthly … Read the whole story
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by Laurie Sullivan
Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease … Read the whole story
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by Laurie Sullivan
The deal -- announced late Wednesday -- continues Google's "big bet on hardware," Rick Osterloh, senior vice president of hardware at Google, wrote in … Read the whole story
by Laurie Sullivan
With 963 million monthly active users on the mobile WeChat app, Tencent announced a new program Thursday aimed at educating and attracting U.S. advertisers … Read the whole story
COMMENTARY
by Lee Vann, Columnist
We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and … Read the whole story