Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The underlying technology, Object Detection Model, finds and identifies objects in an image and determines the category of the object that has been detected and its precise location and area … Read the whole story
by Laurie Sullivan
Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology … Read the whole story
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by Laurie Sullivan
After November 30, Bing will automatically migrate ads to the search network when the distribution default is set to both search and content network. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google is putting its formidable artificial intelligence capabilities at the disposal of publishers in order to boost their digital subscription sales. The AI programs … Read the whole story
COMMENTARY
by Asim Mughal, Op-Ed Contributor
Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. Yet only a handful of website owners actually focus … Read the whole story
by Joe Mandese
When Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick Media Management, he took pride in the fact that it emphasized the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated … Read the whole story